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Brand Strategist

Collab is an independent digital content studio. Since our launch in 2012, Collab has amassed one of the largest cross-platform content networks, working with the most successful content creators across YouTube, Instagram, Facebook and other platforms. In September 2018, ComScore started tracking Collab and immediately recognized it as a top 10 YouTube partner in the U.S. Collab’s content generates nearly seven billion video views every month.

We are looking for an all-star Brand Strategist to join our fast growing New York team. This role reports into the Head of Marketing and works closely with Sales and Revenue Ops. The Brand Strategist leads our pre-sale process, including RFP response, building and maintenance of collateral, and handles day-to-day marketing operations. This is a client-centric role that requires a collaborative, forward-thinking approach to brand strategy while maintaining a pulse on the ever-changing social landscape. The ideal candidate has a passion for strategic problem solving, a strong understanding of creative storytelling, and a dedication to exceptional client service.

As part of the marketing team, you will also have an opportunity to impact across broader marketing activities: strategy, PR, events, content, owned asset development and research. With a focus is on developing strategies, managing programs/products and maintaining a consistent brand message that inspires customers and the market.

The ideal candidate loves video, can take projects from idea to reality and wants to have fun at work.

Location: NYC

What You’ll Do:

  • Own the pre-sales process by understanding and aligning Collab’s product positioning and talent to address client objectives
  • Own the process of pricing and packaging content and media programs to ensure proposals are robust and competitive, yet efficient and profitable
  • Lead creative strategic content solutions for clients, working across departments to deliver high-impact client solutions
  • Partner with internal (Sales, Account Management, Distribution, Production, Talent) and external (ad agency, client direct, 3rd party vendors) stakeholders to craft thoughtful, compelling proposals
  • Drive Collab’s differentiated voice in the market  by developing and maintaining all collateral 
  • Support thought-leadership updating materials that speak to the latest digital trends and platform insights
  • Develop and maintain case studies that capture successful campaigns
  • Submit weekly and monthly project status reports, tracking outputs for future team development
  • Coordinate with team members and cross-functional teams for ideas and  brainstorms to develop the strongest ideas that align with best practices and specific talent   
  • Collaborate with Talent team leaders to proactively identify, track and pitch authentic partnership opportunities

What You’ll Have:

  • BA or other relevant advanced degree
  • 4+ years of experience in integrated brand marketing, creative/social strategy, or other relevant field
  • Proven ability to price and package media programs
  • Ability to articulate the scope of a client’s business challenge and translate data and objectives into well-articulated, actionable ideas
  • Ability to creative compelling decks and presales collateral 
  • Ability to communicate effectively and confidently in any setting
  • High proficiency in Powerpoint or Keynote, Word, Excel 
  • Ability to multi-task and switch gears with changing priorities
  • Comfortable in a fast-paced environment in a constantly evolving industry
  • Passionate about all things social, including platforms, influencers, content, etc.
  • Extremely detail-oriented with a “no-task is too small” attitude

Perks & Benefits:

  • Competitive compensation package
  • Excellent health insurance: Medical, Dental, Vision & other benefits
  • Competitive paid time off policy 
  • 401(k) with a generous company match
  • Kitchen fully stocked with snacks and drinks
  • Year-round company activities and events
  • An annual company retreat 
  • Free Lunch Fridays
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